If you ignore the mountain of garbage science and science fiction within Jurassic Park, you can still take away a simple idea: that the tiniest DNA contains the instructions to build massive creatures. Maybe not dinosaurs per se (DNA breaks down pretty hard after a few thousand years), but certainly whales, emus, and you and me.

It doesn’t matter how many itty bitty little pieces you break us into, we are still ourselves, and the DNA ensures that when you cut your finger, a toe doesn’t grow in its stead.

The same can be said for your organisation’s DNA. If you are all about innovation, if your people live to think outside the box and try new things, if they are happiest when they are surrounded by the most cutting-edge tech or ideas, if they stay late not to make a bonus but because they sense that they are on the cusp of a breakthrough, that drive to innovate is something that saturates everyone in the company.

Full article can be found at Recruitment Marketing Magazine