Over at ZoomForth’s blog, we posted about how competing on salary is a fool’s errand: Establishing meaningful value for the candidate will trump high salaries more often than not.

“Let’s assume you need to hire a team of developers for your company and have an average salary to offer. You might assume you’ll be left hiring fourth-stringers and people who just finished reading a book on cloud development.

“But even in one of the tightest job markets, you can compete, but just need to find the territory that works to your advantage.

“This is why you tell your story, about why you exist, about why people join your company, and why I should consider applying. Talent joins a company because of the people in the company and these people need to tell their story.”

Recruiting content is no longer a “nice to have.” It is clearly a “must have” as it allows companies to avoid having to compete on price for talent.

Read the entire post on how content is the most effective way to define and establish value to help keep you from having the pay top dollar.

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