Category: Careersite

Why Hiring Is So Hard

Free ebook! The cold, hard reality is this: Recruiting great talent is getting harder each day. Bit by bit, platform by platform, degree by degree, the recruiting world…

What Does a Recruiting Digital Strategist Do?

In this episode of the Meshworking podcast, I talk to Dustin Carper, recruiter-turned-digital strategist at TMP Worldwide. We cover a lot of ground, including the definition of digital…

The Two Ways Content Drives Recruiting (and How to Measure its Value)

If you haven’t already read how content drives awareness and engagement, take a look at some of our previous articles on the subject, including the proof that content…

content impact index

Measuring the ROI of Content: The Content Impact Index

TL;DR: The impact content has on encouraging prospects to apply is actually measurable, giving you a chance to show exactly how powerful and valuable your recruiting content is….


What Content Do You Need To Recruit?

Obviously, your job descriptions – those 550-word jargon-rich and meaning-light blurbs – are not getting the job done. You can’t convince anyone who might be at all selective…

4 Digital Mistakes Made by Recruiting Marketers

Mistake #1: Focusing on their social media audience size Have you bragged about how big your social media audience is lately? Maybe you’ve hit a nice milestone, like…

Yes, Content Can Save Job Descriptions

Job descriptions, those horribly written, barely comprehensible strings of roughly 500 words of stuff that only barely resembles reality if you squint hard, are the coin of the…

Should Marketing Own Your Career Site?

Two years ago, I applied for a job at a very well-known retail company. I was applying for some web or marketing job, and I had to run…

Getting Prospects to Decide

Build Your Career Site Around What Really Motivates Prospects’ Decisions When someone goes on to your career site, they are thinking about making a decision. That decision you think they…

Seeing the Whole Picture of Digital Talent Acquisition

We spend so much of our time dwelling in the details, and in the tactics of getting our job, that sometimes we lose sight of the big picture….

Where Do Loyal Employees Come From?

If you have two candidates you could potentially give a job offer to, and they are similar in experience, age, maturity and education, is there some factor that would suggest that one candidate is more likely to stay longer than the other? 

The Gap

There’s a vast gap, and it is lowering the percentage of people who accept your job offers. The gap? The gap between what you tell a prospect and…

SEO Still Matters

You might assume that we can stop worrying about SEO for talent acquisition and your career site. Wrong! Whether it’s all about lowering your overall talent budget or seeking higher quality candidiates, Google and SEO still matter. A lot.

What’s The Most Important Page On Your Career Site?

If you think your homepage is the most important page on your career site, you are missing a huge opportunity to tell your brand story to a majority of your visitors.

Hoarding Your Talent Pool?

You are all hoarders. You work so hard to build out your talent pool, collecting the names and email addresses of potential prospects, embedding easy-to-use forms in your website and social channels – but what do you do once you have them?

A Tale of Two Career Sites

It was the best of times, it was worst of times according to Dickens. But Charles never had to hire top notch talent in this climate.

The Power of Positioning: You Don’t Have To Be Scared of Google

In the same way that Target and Walmart show off their positioning via subtle and not-so-subtle cues within all their marketing materials, what you are saying in your job descriptions, career site, and talent acquisition collateral tells people what your position is, either for the company, the department or the role.

Three Reasons to Go Responsive

Responsive web design is a framework that allows a website to work on large screen devices and small screen devices equally well. But since this advance in user experience comes with a cost, we’ve picked our favorite three reasons Talent Acquisition and HUman Resources should invest in responsive web design.

Dear HR, Your Analytics Are Lying to You

Those big numbers you see at the top of your analytics reports look, feel and smell like real information. But they aren’t. They are aggregates and averages, taking the raw materials of insight and throwing them into a blender and then hitting “puree.” What looks like information are really lies. And until you as an HR professional learn to think of them as segments, you’ll never learn anything useful about your visitors.

Understanding your Hiring Matrix

At some point, someone has probably told you about the magical number: seven plus or minus two. At it’s core is the idea that the human brain, as complex and creative as it is, can only hold onto a small number of ideas at a time. You may know a million things, but you can’t think about them all at once, just between five and nine ideas at a time.