Category: Content Marketing Page 1 of 2
High-level content marketing thinking in recruiting 1. Introduction Companies spend millions of dollars to find, attract and hire the best talent. They also spend the same amount of…
Free ebook! The cold, hard reality is this: Recruiting great talent is getting harder each day. Bit by bit, platform by platform, degree by degree, the recruiting world…
If you haven’t already read how content drives awareness and engagement, take a look at some of our previous articles on the subject, including the proof that content…
TL;DR: Not having the ability to market and pay salaries like Google and Facebook doesn’t mean you are relegated to second-tier talent. If you tell your own compelling…
Over at Recruiter.com, Matthew Kosinski interviewed Meshworking’s James Ellis about new data and insights surrounding the changing world of recruiting: So it makes sense that job seekers are…
Over at ZoomForth’s blog, we posted about how competing on salary is a fool’s errand: Establishing meaningful value for the candidate will trump high salaries more often than…
From our post in EREmedia.net: Content is far more effective at encouraging applications for those with the most experience and helps entry-level applicants self-select out of the process….
TL;DR: The impact content has on encouraging prospects to apply is actually measurable, giving you a chance to show exactly how powerful and valuable your recruiting content is….
Obviously, your job descriptions – those 550-word jargon-rich and meaning-light blurbs – are not getting the job done. You can’t convince anyone who might be at all selective…
Are You Tweeting Your Potential Employees Away? There’s no denying that I love Twitter. And I know a lot of you do, too. With 284 million registered users,…
Mistake #1: Focusing on their social media audience size Have you bragged about how big your social media audience is lately? Maybe you’ve hit a nice milestone, like…
Job descriptions, those horribly written, barely comprehensible strings of roughly 500 words of stuff that only barely resembles reality if you squint hard, are the coin of the…
Build Your Career Site Around What Really Motivates Prospects’ Decisions When someone goes on to your career site, they are thinking about making a decision. That decision you think they…
By now you know that in order to reach anyone on Facebook, you need to open up your wallet. Whether it’s people in your fan base, or people…
In The Usual Suspects, Kevin Spacey has a line that the greatest trick the Devil ever pulled was making us think he isn’t real. Well, the greatest trick…
It’s the end of the year and that means that if you aren’t thinking about the tactics for next year, you’re definitely reviewing the past year to see…
“2015 is the year content subsumes marketing and brands realize that content is the atomic particle of every aspect of marketing.”– Shane Snow, Contently It’s old hat to…
Most career sites cater to the low-hanging fruit: candidates who were going to apply already. They hope branded searches, job boards and ads are enough to draw in…
Sometimes, we get a little abstract on this blog. A little ethereal. Even a little theoretical. Not today. Today, we get simple. Really simple. Right now, you have…
“Would you rather?” is the ultimate car ride game. If you’ve never played before, it works like this: One person dares another to choose between two equally horrible…
Take a moment and think about it: You are spending a lot of time and money preparing, strategizing and executing some sort of social media plan for your…
I’ve always been a big fan of content. It keeps me informed. It gives me something to do on the train. It keeps me paying for cable. And…
The best digital talent acquisition tactics aren’t achieved once, they need to be repeated over and over. You don’t get fit exercizing once, you get strong and powerful going to the gym over and over. Welcome to the talent acquisition gym!
There’s a vast gap, and it is lowering the percentage of people who accept your job offers. The gap? The gap between what you tell a prospect and…
Content marketing for recruiting and talent acquisition isn’t like “regular” marketing, which is designed soley to drive action. Content floats around people’s personal defenses to spark new ideas and desires, like the desire to work with you.
Now I believe in content, but I don’t believe it will cure baldness. It can help organizations tell their story and make a compelling case as to why…
Everyone in talent acquistion wants to get social media “right.” And because of that, many are scared into paralysis. But there’s is no right, only what’s good for your organization right now. Once you get involved in social media, you’ll quickly see that its an evolution and everyone you consider experts at it went through the same evolution.
It was the best of times, it was worst of times according to Dickens. But Charles never had to hire top notch talent in this climate.
Facebook and Twitter. They are the Adam and Eve of social media. Because they’ve been around for so long, we feel like we know them so well that we can take them for granted. But we can’t. In the years since they became marketing tools, they’ve undergone a series of changes, some evolutionary, some revolutionary. Knowing who they used to be isn’t as useful as knowing who they are now, so let’s take a look at the Romulus and Remus of having a reason to stare at your phone.
There’s a low-cost way to increase the value of your website, your existing marketing channels and your recruiters. Spending a little time and energy in this one spot could be the biggest bang for your talent acquisition buck. It would make people take more notice of your jobs, encourage the right people to apply and support your employer brand. It’s your job descriptions.