Category: Content Strategy
Free ebook! The cold, hard reality is this: Recruiting great talent is getting harder each day. Bit by bit, platform by platform, degree by degree, the recruiting world…
If you haven’t already read how content drives awareness and engagement, take a look at some of our previous articles on the subject, including the proof that content…
TL;DR: Not having the ability to market and pay salaries like Google and Facebook doesn’t mean you are relegated to second-tier talent. If you tell your own compelling…
[soundcloud url=”https://api.soundcloud.com/tracks/217901205″ params=”auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&visual=true” width=”100%” height=”450″ iframe=”true” /] In the latest episode of the Meshworking Podcast, I talk to Patrick Welch, Digital Strategist and Analyst. In an example of…
Over at Recruiter.com, Matthew Kosinski interviewed Meshworking’s James Ellis about new data and insights surrounding the changing world of recruiting: So it makes sense that job seekers are…
Over at ZoomForth’s blog, we posted about how competing on salary is a fool’s errand: Establishing meaningful value for the candidate will trump high salaries more often than…
From our post in EREmedia.net: Content is far more effective at encouraging applications for those with the most experience and helps entry-level applicants self-select out of the process….
TL;DR: The impact content has on encouraging prospects to apply is actually measurable, giving you a chance to show exactly how powerful and valuable your recruiting content is….
Obviously, your job descriptions – those 550-word jargon-rich and meaning-light blurbs – are not getting the job done. You can’t convince anyone who might be at all selective…
I would bet that you are an honest and forthright person. You don’t cheat at Monopoly, you pay your taxes on time, you’re a decent tipper, you don’t…
Are You Tweeting Your Potential Employees Away? There’s no denying that I love Twitter. And I know a lot of you do, too. With 284 million registered users,…
Focusing on certain areas does not have to detract from others in your content strategy. I love talking content strategy, especially within the context of the larger talent…
It’s the end of the year and that means that if you aren’t thinking about the tactics for next year, you’re definitely reviewing the past year to see…
Most career sites cater to the low-hanging fruit: candidates who were going to apply already. They hope branded searches, job boards and ads are enough to draw in…
Sometimes, we get a little abstract on this blog. A little ethereal. Even a little theoretical. Not today. Today, we get simple. Really simple. Right now, you have…
“Would you rather?” is the ultimate car ride game. If you’ve never played before, it works like this: One person dares another to choose between two equally horrible…
Take a moment and think about it: You are spending a lot of time and money preparing, strategizing and executing some sort of social media plan for your…
This is one of those “Good news, bad news” situations The bad news first: there is no single number that confirms your social media’s ROI or denies it….
I’ve always been a big fan of content. It keeps me informed. It gives me something to do on the train. It keeps me paying for cable. And…
Focusing on a pay-per-click strategy is the fastest way to grow awareness to your brand and traffic to your site. But, like a sugar fix, doesn’t have long-lasting…
Content marketing for recruiting and talent acquisition isn’t like “regular” marketing, which is designed soley to drive action. Content floats around people’s personal defenses to spark new ideas and desires, like the desire to work with you.
Now I believe in content, but I don’t believe it will cure baldness. It can help organizations tell their story and make a compelling case as to why…