Category: Event Design

Is Your Event App “Just an App?”

It’s hard to envision a conference these days without a mobile event app. It’s become de rigueur to offer people some mobile connection to the conference, the vendors…

The Periodic Table of Mobile Event Apps

At FLIRT, we say “treat your co-worker as a consumer.” In a nutshell, this means treating even internal audience members and event attendees like they are your customers….

Content Marketers & Event Organizers: Separated At Birth

Most of the FLIRT digital team spent last week at Content Marketing World, a conference designed for writers, marketers, SEO and analytics experts to learn how to craft…

How to Measure the Value of Your Event App

If you’ve gone app shopping lately, you know that even if you go with a straight-forward (or even bare-bones) solution, mobile event solutions are not cheap. Besides the…

The Secret of Successful Virtual Meetings (Part 2)

In the last blog post we showed you the secret to getting the most out of virtual meetings. If you missed our surprising metaphor about two guys in…

The Secret of Successful Virtual Meetings (Part 1)

Virtual meetings are all the rage. They claim cost savings, convenience and value to anyone who will listen. But when it comes to virtual meetings, the people who…

What Orange Is The New Black Teaches Us About Event Marketing

I’m old enough to remember when every TV season started in September. Two months of teasers about new shows and returning favorites, the TV Guide Fall Preview issues,…

Hire Your Event Like You’d Hire A New Staff Member

Straw poll: what percent of the events (personal or professional) have you worked on, been to, shown up to would you say were done purely because it was…

Infographic: What Kind of Event Mobile Solution Do I Need?

At last count, there are hundreds of different mobile app and app solutions out there for your event. And while we’ve talked to almost all of them, you…

The Best Case for a Mobile Event Solution Yet

We had a lovely coffee with Pankaj Prasad over at DoubleDutch this morning and he told us a great story that I’d like to relay to you. Pankaj…

Who Do You Want Your Attendees To Be?

It sounds like a zen riddle, doesn’t it? Who do you want your attendees to be? You want them to be your attendees, of course. You want them…

The Execution is the Strategy

In the next twelve months, you will go from a world in which a dedicated event app is an occasional occurrence to one where it is standard. Every…

Event Marketing Summit 2013 – Expo Hall Review

Expo halls are a weird scientific study: Get a few hundred people in the same industry to talk about their industry and watch what ideas and products get…