Category: Pharma Marketing Page 1 of 2
There has been a lot of speculation since it was announced this summer as to why Twitter was embedded so deeply into the new iOS5. Actually, the speculation…
When I went to pharmaceutical marketing blogging school, they taught us to always lead with a killer headline, something that demands people’s attention. I always try to pick…
Let me take you back a long, long time ago to the day I joined Diaryland. You don’t remember DL? I’m not surprised, because three months later I…
If I have to explain to you that the pharma industry is huge, both in America and abroad, you are reading the wrong blog. Go type “barrel roll”…
A helpful co-worker sent this link around today from a blog under the title “Are Pharma Reps Important to Docs or Not?” two blurbs from the article read:…
My biggest marketing pet peeve is when marketers forget to behave like human beings and just behave like marketers. Case in point: marketers who treat their audience like…
What if I told you that there’s a hole in your marketing strategy? It could be a small hole or a big hole, but I’m betting it’s there…
On the path from communication chaos to marketing message perfection, there are five steps. These five steps take businesses further into a world where each email is better…
How often is too often to send an e-mail to someone? What’s the magic number of e-mails per day/week/month that defines the border between Helpful Communication and everyone’s…
I wonder if it’s too early to say if there’s a movement happening here. I see signs that remind me of the big shifts that have happened online…
Yes. You need to be in the mobile game. Why mobile? Well, that’s easy. 40% (and rising) of Americans have a smart phone. 20% have a tablet. These…
Even if you’ve heard the news from Facebook, you might not have seen the implications from a medical/pharma standpoint. Facebook announced a new tool called Facebook Timeline. Scrape…
It is tempting to look at CRM and say “we now have collected a lot of structured data about many/most HCPs… So I wonder what other interesting data…
So Frank Dolan (you might know him as @pharma411 and despite the fact that we’ve never met I will refer to in an informal manner) posted a study…
Do you have a process or method for creating a new marketing strategy? I’d like to see what others are doing. I’m not asking anyone to reveal anything…
RichardM over at World of DTC Marketing posted STOP! Social media is not the answer as argument as to why pharma should stay out of the social game….
If you haven’t read Pixels and Pill’s post on the Challenges of Getting People Involved on Your Website, you should go get acclimated (and really, why aren’t you…
The good folks over at Pixels and Pills have been having a debate as to whether technology can replace the rep (catch up with part one and part…
Without sounding glib or without revealing too much info, we had a conference call last month about a proposal. In it, we mentioned that we would suggest attaching…
While doing some work for a client, I ended up putting together a rough outline of what kinds of technological platform shifts we can expect to see in…
So Twitter finally turned on promoted tweets within your feed (It took them long enough). But that hasn’t stopped everyone from freaking out about it. I’ll just spoil…
So I’m putting some research together for a project and something hit me. Something I probably saw, read, or even thought before but I felt the need to…
Chances are that if you were looking for an invitation to Google Plus, you’ve gotten one by now, right? Google doesn’t seem to be playing that Disney-game of…
Over at pharmastrategyblog.com, the question was raised: Should Pharma/Biotech even bother with social media? “…social media is about engagement and sharing; dealing with the challenges of unhappy patients…
So how do HCPs get new info on pharma? Almost half go to standard sources like books and sales reps or go to conferences and symposia (based on…
To best explain what kind of conference this was, I saw a lot of corporate Dell laptops and pretty much Apple products (except ipads and iphones). No geeks, not…
So I’ve been reading a slew of books about strategy. Why? well, mostly because I feel like there’s this gap between academic strategy (Porter, Mintzberg, et al) and…
Over on KevinMD.com, Dr. Eytan put together a quick survey of doctors on Sermo about HCP attitudes about social media. It would seem that HCPs are not interested…
I’m gonna stop the song and dance about social media and how pharma can use it, because we’re all struggling with a mostly unspoken issue. As marketers, we…
When the gods of marketing sent down their stone tablets (since they were marketing gods, they expensed the marble and had a lavish party; Kanye showed up) to…
It’s not the setup to an off-color joke (though, to be frank, it certainly could be at this point), its a way of thinking about how different types…
So, if you’re paying attention, it looks like our friend Sermo is having a bad couple of weeks. Sermo is a “publisher” or purveyor of a web site, somewhat like…
Last week, some of our staff did a download from their trip to SXSW. We sent four people, looking at four different areas of tech and marketing, both…
I’ll just let you in on a little secret. I’m not the best when it comes to managing my finances. It seems like a lot of work for…