Category: Search
If you haven’t already read how content drives awareness and engagement, take a look at some of our previous articles on the subject, including the proof that content…
[soundcloud url=”https://api.soundcloud.com/tracks/217901205″ params=”auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&visual=true” width=”100%” height=”450″ iframe=”true” /] In the latest episode of the Meshworking Podcast, I talk to Patrick Welch, Digital Strategist and Analyst. In an example of…
“Would you rather?” is the ultimate car ride game. If you’ve never played before, it works like this: One person dares another to choose between two equally horrible…
I’ve always been a big fan of content. It keeps me informed. It gives me something to do on the train. It keeps me paying for cable. And…
The best digital talent acquisition tactics aren’t achieved once, they need to be repeated over and over. You don’t get fit exercizing once, you get strong and powerful going to the gym over and over. Welcome to the talent acquisition gym!
You might assume that we can stop worrying about SEO for talent acquisition and your career site. Wrong! Whether it’s all about lowering your overall talent budget or seeking higher quality candidiates, Google and SEO still matter. A lot.
There’s a low-cost way to increase the value of your website, your existing marketing channels and your recruiters. Spending a little time and energy in this one spot could be the biggest bang for your talent acquisition buck. It would make people take more notice of your jobs, encourage the right people to apply and support your employer brand. It’s your job descriptions.
To steal from an old joke, everyone talks about content, but no one does anything about it. More accurately, everyone frets about content for their brand, but no one really builds a strategy. A well-considered content strategy turns a bunch of random dots into a pointillist masterpiece and doesn’t have to require months of planning.
While SEO is a critical element in your digital marketing strategy, there will probably come a day some time soon when everyone is properly optimized for search engines. What happens when there’s a level playing field and tricks don’t push your pages to the top of Google’s search results. So we ask, is there life after SEO?
Those big numbers you see at the top of your analytics reports look, feel and smell like real information. But they aren’t. They are aggregates and averages, taking the raw materials of insight and throwing them into a blender and then hitting “puree.” What looks like information are really lies. And until you as an HR professional learn to think of them as segments, you’ll never learn anything useful about your visitors.