Category: Social Media

Why Hiring Is So Hard

Free ebook! The cold, hard reality is this: Recruiting great talent is getting harder each day. Bit by bit, platform by platform, degree by degree, the recruiting world…

The Two Ways Content Drives Recruiting (and How to Measure its Value)

If you haven’t already read how content drives awareness and engagement, take a look at some of our previous articles on the subject, including the proof that content…


Recruiting Content: Yes, You Can Win a Rigged Game

TL;DR: Not having the ability to market and pay salaries like Google and Facebook doesn’t mean you are relegated to second-tier talent. If you tell your own compelling…

The Recruiter’s Guide to Inbound Marketing

Over at, Matthew Kosinski interviewed Meshworking’s James Ellis about new data and insights surrounding the changing world of recruiting: So it makes sense that job seekers are…


What Content Do You Need To Recruit?

Obviously, your job descriptions – those 550-word jargon-rich and meaning-light blurbs – are not getting the job done. You can’t convince anyone who might be at all selective…

Twitter Super Powers for Talent Acquisition

Are You Tweeting Your Potential Employees Away? There’s no denying that I love Twitter. And I know a lot of you do, too. With 284 million registered users,…

4 Digital Mistakes Made by Recruiting Marketers

Mistake #1: Focusing on their social media audience size Have you bragged about how big your social media audience is lately? Maybe you’ve hit a nice milestone, like…

Five Rules to Make Your Promoted Facebook Post Matter More

By now you know that in order to reach anyone on Facebook, you need to open up your wallet. Whether it’s people in your fan base, or people…

The End of Social Media in Talent Acquisition?

In The Usual Suspects, Kevin Spacey has a line that the greatest trick the Devil ever pulled was making us think he isn’t real. Well, the greatest trick…

‘Would You Rather?’ The Game that Talent Acquisition Plays Every Day

“Would you rather?” is the ultimate car ride game. If you’ve never played before, it works like this: One person dares another to choose between two equally horrible…

Recycle Your Content

Take a moment and think about it: You are spending a lot of time and money preparing, strategizing and executing some sort of social media plan for your…

Measuring Social Media in Talent Acquisition

This is one of those “Good news, bad news” situations The bad news first: there is no single number that confirms your social media’s ROI or denies it….

The Six Problems Content Solves for Talent Acquisition

I’ve always been a big fan of content. It keeps me informed. It gives me something to do on the train. It keeps me paying for cable. And…

The Talent Acquisition Gym

The best digital talent acquisition tactics aren’t achieved once, they need to be repeated over and over. You don’t get fit exercizing once, you get strong and powerful going to the gym over and over. Welcome to the talent acquisition gym!

Why Content Is Different

Content marketing for recruiting and talent acquisition isn’t like “regular” marketing, which is designed soley to drive action. Content floats around people’s personal defenses to spark new ideas and desires, like the desire to work with you. 

Google+ Is Dead. Long Live Google+

All the rumors are swarming that Google+ is dead. And that would make a lot of sense if you thought G+ was supposed to be a Facebook replacement. It’s not. Google+ is something far bigger: a way for you influence Google’s search results.

We All Evolve: The Evolutionary Path for Talent Acquisition’s Social Media

Everyone in talent acquistion wants to get social media “right.” And because of that, many are scared into paralysis. But there’s is no right, only what’s good for your organization right now. Once you get involved in social media, you’ll quickly see that its an evolution and everyone you consider experts at it went through the same evolution.

Less Is More: Getting More Engagement from Your Social Channels

Here’s an idea for your talent acquisition social strategy: if you try to talk to people in smaller groups, will they engage more? We looked at the data and discovered that yes, they do engage more. Some times a great deal more.

Your Social Media ROI for Talent Acquisition

This two-part blog post defines the two different types of social media models talent acquisition can use, and the the KPIs that can be associated with each.

Hoarding Your Talent Pool?

You are all hoarders. You work so hard to build out your talent pool, collecting the names and email addresses of potential prospects, embedding easy-to-use forms in your website and social channels – but what do you do once you have them?

Predictions for the Future of Digital Talent Acquisition

Here’s our three-part piece of predictions for the future of digital acquisition, published the week of May 20, 2014 on Not surprisingly, the three areas covered were:…

The Secret to Social Media Success in Talent Acquisition

There is a single idea that makes every other social media tactics and strategy far more effective, one idea that rules them all, so to speak. If you ignore it, your content will never get the engagement and action that you want.

A Tale of Two Career Sites

It was the best of times, it was worst of times according to Dickens. But Charles never had to hire top notch talent in this climate.

Does Your Talent Acquisition Strategy Really Need Social?

Social media is a channel, not a strategy. The real question is: what is on your social channel?

Facebook and Twitter: The Battle Continues

Facebook and Twitter. They are the Adam and Eve of social media. Because they’ve been around for so long, we feel like we know them so well that we can take them for granted. But we can’t. In the years since they became marketing tools, they’ve undergone a series of changes, some evolutionary, some revolutionary. Knowing who they used to be isn’t as useful as knowing who they are now, so let’s take a look at the Romulus and Remus of having a reason to stare at your phone.

The Biggest Bang for your Talent Acquisition Buck?

There’s a low-cost way to increase the value of your website, your existing marketing channels and your recruiters. Spending a little time and energy in this one spot could be the biggest bang for your talent acquisition buck. It would make people take more notice of your jobs, encourage the right people to apply and support your employer brand. It’s your job descriptions.

Building your Talent Acquisition Content Strategy

To steal from an old joke, everyone talks about content, but no one does anything about it. More accurately, everyone frets about content for their brand, but no one really builds a strategy. A well-considered content strategy turns a bunch of random dots into a pointillist masterpiece and doesn’t have to require months of planning.

The Markets are Conversations

So you are wondering if the time is right for your company to join in on social media. Well I am sure you know that you are already participating in it whether you knew it or not. However it is not like a switch that you turn on and then you’re playing in the social playground, it’s a bit more organic than that.

Actually the second you throw a bunch of employee testimonials on youtube is not the second you are playing in the social world either. For social media to work, it has to actually BE social. Social media is about sociology not technology. What makes things social is when two or more humans can share, collaborate, build and communicate together. When the audience themselves can participate with the content in a way that establishes a conversation rather than a one-way message, you have social. Companies that approach their strategies as a person and not as a marketer understands that it is about conversations not messages.

I attended the Web 2.0 Expo last week in NY and one session jumped out. It was delivered by Joshua Porter. His session was about designing for communities in a 2.0 world. Communities are extremely important to study for they are the interactive beehives that can drive these all so important conversations. They are usually groups of people that companies would like to tap into, and since they are already neatly organized around the subject matter that glues them together, it gives companies that would like to engage with them the content that they need to build the conversation with.

In his session he pointed out several definitions of what is a community in the first place. His long version:
“When you support an activity, when you make them better at that activity, by either supporting them directly or helping them support each other, then you gain the opportunity for that group of people to call themselves a community.”

That being said he also states:
– Community is not a feature of software
– Software doesnt make comunities, people do
– You dont create communities, you cultivate them

This is important as you think about your social strategy. How will your audience participate with your story? Or is it a one way communication? What will they gain by participation and does it have the “tipping point” value that makes them share it with all of their friends? Is it contagious? Do you really need to communicate to everyone and their friends, or is it best that you hone your strategy to communicate to higher targeted talent networks?