Category: What We’re Thinking About
How many books have been written in the last twenty years about the value of getting your employees to be more than “employees?” You don’t want drones and…
Harmut Esslinger, the man who made more of an impact on Apple’s design philosophy than anyone who isn’t named Jobs, is releasing a book called Keep it Simple…
It was once the promise of the internet: to democratize all communication, to give anyone who wanted it a newspaper, a record label, a book publishing house, a…
At FLIRT, we say “treat your co-worker as a consumer.” In a nutshell, this means treating even internal audience members and event attendees like they are your customers….
Again this year, like Capistrano clockwork, the geek press fixated on Apple’s launch event, in which the latest version of the iPhone was to be unveiled. In previous…
If you’re not as obsessed with our blog as we are, you may have missed our previous post on automated marketing, a system that uses cool off-the-shelf web…
Your customer is a real person. They have needs, worries, fears, aspirations and desires. Heck, they even have names. What they also have is their own timeline. They…
Last weekend, my parents came in from Houston to visit me. Aside from re-arranging the furniture and going shoe shopping (the usual parental visit stuff, I guess), we…
If you’ve gone app shopping lately, you know that even if you go with a straight-forward (or even bare-bones) solution, mobile event solutions are not cheap. Besides the…
In the last blog post we showed you the secret to getting the most out of virtual meetings. If you missed our surprising metaphor about two guys in…
Virtual meetings are all the rage. They claim cost savings, convenience and value to anyone who will listen. But when it comes to virtual meetings, the people who…
At some point, either on paper or in your head, you’ve tried to do the math as to how valuable your event is. But even if we’ve all…
“The future is here. It just isn’t evenly distributed yet.” – William Gibson The case for mobile at your event or campaign is simple: It’s already here. Halfway…
At last count, there are hundreds of different mobile app and app solutions out there for your event. And while we’ve talked to almost all of them, you…
Last week was pretty exciting! Not only did the Blackhawks win the championship, they swung by our office to show off Lord Stanley’s Cup (well, to be fair,…
In the next twelve months, you will go from a world in which a dedicated event app is an occasional occurrence to one where it is standard. Every…