Today’s Mashable headline is “Nokia CEO: Why We’re More Relevant Than Ever”

C’mon. If you have to say you’re relevant, you’re not. You can’t press release relevance. It takes a miracle of marketing savvy and guts to “commercial” yourself into relevance (Exception: movie trailers).

Relevance exists in the consumers’ and critics’ minds.

It’s the inverse to the idea: If you have to explain why you’re funny, you’re not.