Today’s definition of frustration: I brought a proposal to a client, one they didn’t expect but achieved everything they wanted to achieve, using a technology they hadn’t considered before, for a cost that was dramatically different than they expected to pay (how dramatic, they were putting a proposal to ask for $50k to hire a company to build a magazine site from scratch, and my propsal costs less than $1k to use WordPress).

You’d be thrilled, wouldn’t you? Like a fairy godmother had stepped in from out of nowhere to bring you a super-cheap solution to your problem (for the record, I don’t think I look good in a tutu and magic wand)? Maybe you’d even thank them for solving their problems.

Nope. Â In this case, you’d be pushed aside to allow print designers and print managers pretend to know how a web project worked, how to design for function not for look, how to plan for a steady stream of different types of content but stil have a cohesive look and feel.

And when you mention that no one on the project has more than 6 months of web design or web thinking experience, and that you have 12 years, you will be marginalized and mocked.

I’m not sure what I expected when I brought this project to the client, but I can assure you it wasn’t this.