The New Law of Development:

A genius idea messily executed will always beat out a bad idea perfectly executed.

Corollary:

It’s far cheaper to invest in good project management than good idea creation, so businesses will always lean towards the latter over the former.

I need a pithy title for this. Maybe I can leverage Seth Godin’s cache here and call it Seth’s law, so long as it can be the Ellis Corollary. Thoughts?