Tag: hcp
How often is too often to send an e-mail to someone? What’s the magic number of e-mails per day/week/month that defines the border between Helpful Communication and everyone’s…
Even if you’ve heard the news from Facebook, you might not have seen the implications from a medical/pharma standpoint. Facebook announced a new tool called Facebook Timeline. Scrape…
So I’m putting some research together for a project and something hit me. Something I probably saw, read, or even thought before but I felt the need to…
Over at pharmastrategyblog.com, the question was raised: Should Pharma/Biotech even bother with social media? “…social media is about engagement and sharing; dealing with the challenges of unhappy patients…
So how do HCPs get new info on pharma? Almost half go to standard sources like books and sales reps or go to conferences and symposia (based on…
Over on KevinMD.com, Dr. Eytan put together a quick survey of doctors on Sermo about HCP attitudes about social media. It would seem that HCPs are not interested…
I’m gonna stop the song and dance about social media and how pharma can use it, because we’re all struggling with a mostly unspoken issue. As marketers, we…
It’s not the setup to an off-color joke (though, to be frank, it certainly could be at this point), its a way of thinking about how different types…
So, if you’re paying attention, it looks like our friend Sermo is having a bad couple of weeks. Sermo is a “publisher” or purveyor of a web site, somewhat like…
I’ll just let you in on a little secret. I’m not the best when it comes to managing my finances. It seems like a lot of work for…
Today in MarketingProfs, an article about how the “human voice” in social media builds customer relationships. I’ll just file that under “DUH” again (this folder is getting kinda…
This week has been crazy, so a link I wanted to post last week has been delayed until this week. Sigh. Anyway, according to the Social Doctor, Doctor’s…
@rohal asks if there’s anything left to talk about in digital pharma marketing. So I made a list (off the top of my head): Is there a medium in which…