Tag: mobile

Is Your Event App “Just an App?”

It’s hard to envision a conference these days without a mobile event app. It’s become de rigueur to offer people some mobile connection to the conference, the vendors…

The Periodic Table of Mobile Event Apps

At FLIRT, we say “treat your co-worker as a consumer.” In a nutshell, this means treating even internal audience members and event attendees like they are your customers….

The Data Port in Your Head Already Exists

I always wanted to learn French. Of course, I could learn French, but I don’t feel like going to classes or reading books and doing homework answering questions…

How to Measure the Value of Your Event App

If you’ve gone app shopping lately, you know that even if you go with a straight-forward (or even bare-bones) solution, mobile event solutions are not cheap. Besides the…

Stop Ignoring the Power of Mobile

“The future is here. It just isn’t evenly distributed yet.” – William Gibson The case for mobile at your event or campaign is simple: It’s already here. Halfway…

FLIRTcasting: Bringing Home the Cup Edition

Last week was pretty exciting! Not only did the Blackhawks win the championship, they swung by our office to show off Lord Stanley’s Cup (well, to be fair,…

The Execution is the Strategy

In the next twelve months, you will go from a world in which a dedicated event app is an occasional occurrence to one where it is standard. Every…

Take This App and Call Me in the Morning

I wonder if it’s too early to say if there’s a movement happening here. I see signs that remind me of the big shifts that have happened online…

Does Pharma Really Need To Be In the Mobile Sector?

Yes. You need to be in the mobile game. Why mobile? Well, that’s easy. 40% (and rising) of Americans have a smart phone. 20% have a tablet. These…

Our Tech Outlook

While doing some work for a client, I ended up putting together a rough outline of what kinds of technological platform shifts we can expect to see in…

Social and Mobile: The Beast With Two Heads

So I’m putting some research together for a project and something hit me. Something I probably saw, read, or even thought before but I felt the need to…

What you missed at the Life Science CRM Forum

To best explain what kind of conference this was, I saw a lot of corporate Dell laptops and pretty much Apple products (except ipads and iphones). No geeks, not…

mmmmmmHealth (yummy)

So, I’ve been spending a little time thinking about mobile lately for a client, and I keep coming back to a bias I have, one that someone refuted…