By now, you either understand the power of employer branding or you do not. If you are in the former camp, I can’t imagine why you’re reading this, so I have to assume you are among the many who can see how having a strong employer brand leads to better attraction, engagement, and retention.

But if you are building your employer brand, what makes for good employer brand work?

It’s a question I’ve been mulling for a while, and it isn’t as simple as it might initially appear. Let’s take an example to help you see what I mean.

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