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For a VERY long time now, recruitment marketing has been laboring under a flawed assumption. In marketing there’s a exchange: the consumer gets information about a product that…
No recruiting team has any money, so that puts us all on an even playing field. It’s not about having more, its about doing more with what you…
Introduction Marshall Goldsmith once wrote a book called, “What Got You Here Won’t Get You There.” The premise was simple: the skills that got you this job,…
Regardless of how you feel 2016 went, its time to get ready for 2017. To attract and persuade talent to join your organization, you need to not only…
Our new podcast The Talent Cast is officially launched! Take a list to our first episode all about recruiting millennials.
Can you think of anything more boring than a job description? Some things come close, like the title agreement on your house or Major League Baseball’s insistence that…
12 years after Facebook launched, recruitment marketing still doesn’t quite know how to think about Facebook. I still go to meetings where legacy thinking drives expectations and conversations…
Bit by bit, little by little, the recruitment marketing world looks less and less like it used to. You job has changed. The expectations have changed. The tools…
A slavish devotion to ROI is a short-term solution with long-term consequences.
Why Content is Crucial to Recruiting Great Talent
The big ideas and changing direction of content from the heart of Ohio, CMW2016.
For years, we’ve been told that there are “optimal times” to publish to social. But then the social world changed. Is it still true?
https://www.linkedin.com/pulse/you-following-marketings-golden-rule-james-ellis
https://www.linkedin.com/pulse/everyone-hates-your-email-marketing-james-ellis
https://www.linkedin.com/pulse/how-much-should-i-spend-guide-promoting-jobs-facebook-james-ellis
https://www.linkedin.com/pulse/do-snapchat-ads-means-its-time-take-seriously-recruiting-james-ellis
https://www.linkedin.com/pulse/you-ready-siri-driven-job-searcher-james-ellis
https://www.linkedin.com/pulse/unspoken-reason-recruiting-content-works-james-ellis
“A note to my HR peeps out there: more regulations, more rules and more rigor is NOT the answer to slowing or stopping change – as the cliche…
Yep! Perfect for your eReader of your choice! Amazon link iTunes Link Enjoy!