Saltlab: Employer Brand Articles

Seriously. Post and pray 2.0. If you aren’t targeting your jobs to people who could do them or live near them, you are spamming people. If you post…

What? You set up a Facebook page? Amazing! You’ve joined more than 1.4 BILLION people (many of them children) who set up a Facebook presence. Con. Grat. U. La….

Social recruiting sounds simple: take jobs, the primary currency of modern recruiting, and insert them into social channels. It’s so easy that there are dozens of bots and…

Your career site isn’t about selling a product or service. Your employer brand isn’t the same as your consumer brand. So why does marketing, a department with completely…

More than a month later, people are still talking about the Amazon employer brand, thanks to the New York Times. Plenty of pixels have been spilled in defense…

Don’t get us wrong: we love social. There’s no better way to connect and engage with people than social. The problem is that putting content into social is…

Do you use LinkedIn? Of course you do. We all do. Which is why LinkedIn is increasing its prices for recruiter seats (they have what you need, so…

Why does your spouse or significant other feel special to you? What do you do to make them feel special? Do you treat them the same way you do…

If your problem is bigger than this moment, your solution is to tell better stories, tell them more often, and share them with as many people as you…

I know that you spend hours every day surrounded by your employer brand. If asked, you could recite endless stories about all the cool things your company does…

We all lament and decry the painful state of applicant tracking systems (yes, yes, I didn’t call them an ATS so that Google could follow along). But they…

Your stories make all your outbound channels better. Your ads, your job board posts, your social media posts, everything gets better when it drives to a story instead…

Tide vs All. Corn Flakes vs Post Toasties. TurboTax vs TaxAct. Toyota vs Nissan. Yahoo News vs USA Today. AirBnB vs VRBO. General Hospital vs All My Children….

Boiled down to its essence, recruiting is one part hunting and one part persuading (ratios will vary). So your job and ability to work stems from your ability…

Ask 100 prospects and you will hear 100 complaints about your ATS. Or any ATS. What we see as a “necessary evil,” your prospects see as more evidence that…

Companies that tell their stories in an authentic, open and distributed environment don’t have huge ad budgets. They don’t need them. Super bowl ads aside, when was the…

I know that you work for a big company and that you have hundreds or even thousands of job recs out there, so its a daunting prospect to…

You live and breathe your employer brand every day. You are surrounded by people who know the corporate mission statement by heart and can name every product and…

Consider the job seeker. Forget that. Think of yourself, looking for a job. Think of the thousands of companies you could work for. You know a little about each…

Of all the things you can do to build deep connections with your prospects, the first and most important is to communicate with your prospects. Ask your recruiters…

Yes. There are ways to send a bajillion LinkedIn introductions to a bajillion potential prospects. Of course, there are ways to send a bajillion Viagra offers to a…

Recruiting content isn’t magic. It won’t make you taller, smarter or more attractive. But it will help you rank on Google better, help you convert more people on…

Are you one of those people who figured out how to make every new job get posted to Twitter? I have some bad news for you. But first,…

Everyone thinks they can’t compete against Google and Facebook and the other companies throwing money at candidates. But that’s not true. You need to differentiate your business with it’s…

Your recruiting content is a reflection of you. If you are only publishing content that’s vague, uninteresting or filler, how can you convince anyone that you are unique, interesting,…

If you aren’t listening, interacting and engaging with your prospects, you should just stop telling people you’re recruiting “on social media” because you’re not being social. Broadcasting on…

100 companies, all seeking the best applicant. They all have ATS’s, career sites, Facebook pages, Twitter accounts, Glassdoor pages, LinkedIn sites, ERP programs, talent pool tools, etc. From…